MTV was just as guilty for flooding the market with Rock Band releases.
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This was followed in 2009 by Guitar Hero 5, Guitar Hero: Metallica, Guitar Hero: Van Halen, Guitar Hero: Smash Hits, Band Hero (Activision’s answer to Rock Band), and DJ Hero, plus more mobile releases like Guitar Hero On Tour: Modern Hits (DS), Guitar Hero 5 Mobile (iOS), and Guitar Hero Arcade.
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They also expanded into the portable market with Guitar Hero: On Tour (DS), Guitar Hero: On Tour Decades (DS), Guitar Hero III: Backstage Pass (iOS) and Guitar Hero: World Tour Mobile (iOS). In 2008, Activision released both Guitar Hero: World Tour and Guitar Hero: Aerosmith. Those of us who were gamers in the early 80s know gluttony when we see it. Almost every modern gamer I know has a cache of plastic instruments stacked in a closet. That’s a lot of plastic guitars sold over a four-year period. By 2009, the Guitar Hero franchise had earned more than $2 billion in sales, leaving Rock Band in a distant second place with a paltry $1 billion in sales. When it was hot, it was hot according to Activision, Guitar Hero III was the first video game to earn more than a billion dollars in sales. The rest of Guitar Hero’s story is familiar to anyone familiar with the business of video games - it was run into the ground by releasing (A) too many sequels that (B) cost too much (C) too quickly. Activision handed over the development portion of Guitar Hero (formerly handled by Harmonix) to Neversoft MTV Networks used their new purchase to develop and launch the Rock Band franchise.
In 2006, RedOctane was purchased by Activision (for $100 million) and Harmonix was acquired by MTV Networks. With a budget of $1 million, the original Guitar Hero sold 1.5 million copies and earned $45 million. It was only five years ago that a collaboration between Harmonix (the developer of multiple music and rhythm-based games) and RedOctane (a manufacturer of game controllers, most notably the guitars for Konami’s Guitar Freaks) spawned the original Guitar Hero. This also includes any new downloadable content for the series, and the spin-off series DJ Hero. Activision has announced that the Guitar Hero series has been officially cancelled.